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Don’t try to sell your book or course here. This is all about becoming an authority – you need to prove to your readers that you’re an expert in your field and you know what you’re talking about.
So keep each article to a single topic. Explain a problem, and show people how you fix it. Give them an action plan they can do themselves.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem sed risus ultricies tristique nulla aliquet. Aliquam eleifend mi in nulla posuere sollicitudin aliquam.
Vitae sapien pellentesque habitant morbi tristique senectus. Condimentum id venenatis a condimentum vitae sapien. Cursus mattis molestie a iaculis at erat. Bibendum enim facilisis gravida neque convallis a cras.
Adipiscing commodo elit at imperdiet dui.
Ut aliquam purus sit amet. Purus non enim praesent elementum facilisis leo. Quam pellentesque nec nam aliquam sem et tortor. Sed pulvinar proin gravida hendrerit lectus. Semper feugiat nibh sed pulvinar proin gravida hendrerit. A iaculis at erat pellentesque. Dis parturient montes nascetur ridiculus mus mauris vitae ultricies.
Tristique risus nec feugiat in fermentum posuere. Neque volutpat ac tincidunt vitae semper quis lectus. Lectus magna fringilla urna porttitor rhoncus dolor. Hendrerit gravida rutrum quisque non tellus.
Placerat duis ultricies lacus sed turpis tincidunt. Sit amet facilisis magna etiam tempor orci. Scelerisque varius morbi enim nunc faucibus.
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This is where to put your article.
[Problem] is Bad Because [Reasons]
When you’re writing web copy it is a good idea not to make your paragraphs too long. One to 3 sentences, and then some whitespace is usually enough. That way, people can read your content easier.
Vel risus commodo viverra maecenas accumsan lacus. Cras fermentum odio eu feugiat. Nibh nisl condimentum id venenatis a condimentum vitae sapien. Aliquam faucibus purus in massa tempor nec feugiat nisl.
But Why is [Competitor] the Wrong Solution?
Arcu dictum varius duis at consectetur. Massa massa ultricies mi quis hendrerit. Odio tempor orci dapibus ultrices. Tincidunt nunc pulvinar sapien et ligula ullamcorper malesuada proin. Donec ultrices tincidunt arcu non sodales. Diam maecenas ultricies mi eget mauris. Rhoncus dolor purus non enim praesent elementum. Vitae justo eget magna fermentum iaculis eu non. Rutrum quisque non tellus orci ac auctor augue mauris augue.
Introducing
[Concept or Product]
It Just Works.
You don’t need to use a conclusion in your articles, but it can be a nice way to summarise everything you’ve said, and many readers look for a conclusion when the start reading to get a sense of where the article is headed.
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